VUTHASURF

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New ads via SMS

Posted by vutha on Friday, December 21st 2007

21
Dec

In order to promote their products and services, there are many kinds of ads to be done such as advertising on TV, Radio, Poster, flier, sticker and so on. Advertising is to urge their sales, and promote its new product brand.

Maybe, it is new method to promote their product or service via SMS; I recently received SMS from “Grand Optic” which is glasses shop, offering a special discount for buying glasses at the end of this year. Alerting their existing customer about special offer is good one to follow up and update new to its customers.

Why did they know my phone number? It is because I am its old customer I used to buy glasses and changed glasses. They recorded my number in order to follow up me.

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6 Comments Already

Exciting Live Entertainment Said,

December 22nd, 2007 @4:09 pm

Just to update you one what might be interested to you here the cambodian online business success

Rith Em Said,

December 22nd, 2007 @8:01 pm

oh!!!

That’s great, you are a new customer….why did you use I CARE? this is a e-promotion

Kntravel Said,

December 22nd, 2007 @8:07 pm

This is a e-promotion, most of one way to contact with the new customer and follow existing customer!!!! why did you choose grand optice? you can choose ICARE , that’s market competition.

VuthaSurf Said,

December 23rd, 2007 @9:33 am

I used to buy glasses at I CARE too. I chose to be client of Gran Optic, it is because i like its service. in fact there are many Glasses Shops in Cambodia market.

Borin Said,

December 23rd, 2007 @2:25 pm

The idea of ads on SMS has been here for some times, but due to the cost the question of effectivness of add has not clearly answered. But, also, there are question of ethical, responsible, wether the person recieved ads wish to recieved it or not? can we simply send ads to many people without and legal or ethical consequences?

vutha Said,

December 23rd, 2007 @2:45 pm

AS i think it is hard to use SMS to reach many people because it needs to spend many time to send out SMS one by one. By the way, it is not like other type of ads which have been advertised one time, it have been able to reach to many people.

What they did i think that, they just updated information to only its clients, not general.

Though, we want or not to receive it. In fact, we already received it. But whether we will go to buy it or not. it is like other ads whether we want to listen and watch it or not.

I am not sure whether it violate ethical code or not.