Driving along the riverfront, you will see the huge of ad billboards put on the zinc-fence under construction. Free space on the fencing have been sold to private company for advertising the products, and service.

The riverfront protection is part of a bigger two and a half year project in aid from the Japanese government to be finished in 2010 that also includes drainage improvements at Wat Phnom, Central Market, the Royal Palace and National Museum.

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