Mobile phone operator, Beeline-Cambodia, introduced a mobile top-up service “Easy Fill”, which allows all Beeline subscribers to be able to top up any amount they would like to have, not required scratch cards to thousands of points of sale.
The new service “Easy Fill” makes its subscribers easier to choose any amount they would like to top up from 50 cents up to $500. And this service is limited to only 11 provinces at present.
Beeline subscribers are able to receive service “Easy Fill” from Beeline sales offices located in 11 provinces: Phnom Penh, Siem Reap, Sihanoukville, Battambang, Kampong Cham, Kandal, Kampot, Prey Veng, Kampong Chhnang, Kompong Thom and Banteay Mean Chey.
After launch in May 2010, the Beeline distribution network in Cambodia was already comprised of 11 sales offices, more than 6,400 scratch cardpoints of sales and more than 100 branded trade countries across 21 provinces.
Therefore, Beeline subscribers have two options to top up their credit either scratch card or a new mobile service “Easy Fill”. By the way, mobile top-up service of “Easy Fill” is more convenient because customers only have to say what amount they want to top up and denominations start as low as 50 cents.
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