It is clear that in today’s marketing world; those who do not promote their business through their blog, or social media account, are missing on golden opportunities to present themselves as experts of their fields and to promote that which they are producing to the best of their abilities. And while blogging itself is a great tool, deciding where to host your blog is also critically important. Although there are more than two blogging platforms, we are going to focus our attention to the two major ones: Blogger and WordPress and how they influence your blogging potential.
1. The Beginnings
As a starting platform, most experienced bloggers would recommend Blogger for sheer ease of use, because it’s add-free, because it offers free hosting and a bit of experience before you start investing in your host platform, and for the plentiful layout options it provides. For any new blogger the simple fact that there is no need for buying domain names or that you don’t need tech skills because of the friendly interface that blogger offers should be argument enough to get you going. WordPress on the other hand offers both a free platform at WordPress.com and a paid version on WordPress.org. As Blogger, it is also extremely easy to use and you can set everything up in a matter of minutes, but unlike it, WordPress offers the possibility of controlling how your blog looks by means of free themes where you may change layouts, fonts, color themes.
2. Other Blogger Advantages
What I personally appreciate about Blogger is that, being owned by Google, you can rely on the fact that down times almost never happen (since it is hosted on their servers) and that security issues are far less often than with WordPress. Even the most experienced search agency might have trouble choosing the most suitable blogging platform, because both have their unique ups and downs.
Monetizing on Blogger is also easier because of the support for AdSense and ad placement ease. Not to mention the social aspect of Blogger, since it effortlessly integrates with Google+, Gmail, and YouTube. Another feature to consider is the inbuilt analytics tool that will help you monitor traffic sources, numbers, and users according to different metrics. On WordPress you will have to download separate plugins which must be synced with Google Analytics, and this might prove a bit tricky.
It is clear that each platform has its shortcomings and that your decision is based on which of these shortcomings limit you the least. Probably Bloggers biggest downside is the fact that it does not support plugins that could improve your site. Also, when posting to Blogger, your content is actually owned by Google and not by you, and if it gets too spammy, you might wake up with your blog deleted, so this would be an issue you should get familiar with before anything else. I advise you to back-up your content regularly in order to prevent disasters. WordPress on the other hand lacks in monetizing possibilities, as it simply does not allow AdSense. It is true that you can promote your own products but for many bloggers, this is simply not enough. Plugins are also a tricky business on WordPress.com because they cannot be installed if they extend your blog’s functionality, so you either play for the extras WordPress provides or you stick to what you’re given.
So basically, experienced bloggers seeking to find more features and more control over your blog should try WordPress on for size and Blogger should remain as a starting tool to get newcomers acquainted with the blogging world.